Case Study
A Large Independent Agency
How We Helped a Large Agency Land a Multi-Million Dollar Deal During a National Crisis.
When the global pandemic brought live sports to a sudden halt, one of the largest independent agencies needed to quickly adapt to demonstrate their ongoing value to anxious brands. We helped elevate their strategic expertise during this crisis, ultimately positioning them to secure a multi-million dollar deal that included managing Super Bowl advertising.
The Problem
The onset of COVID-19 caused an unprecedented shutdown of live sporting events, creating immediate panic among brands heavily invested in sports marketing. For this major independent agency, the sudden cancellation of games threatened key revenue streams and left clients unsure of where to pivot their ad dollars.
The agency urgently needed a way to cut through the panic, prove their strategic agility, and guide brands through an entirely empty sports calendar. Silence was not an option, and neither was a reactive approach.
The Solution
By executing a targeted media strategy that positioned agency leaders as the definitive experts in pivoting ad dollars to eSports, we established the agency as an innovative partner and directly contributed to a multi-million-dollar new business win.
- Targeted Media Outreach
Directed a media strategy at CEO and CMO decision-makers, securing high-impact placements in The New York Times, Reuters, Business Insider, and Adweek. - Strategic Thought Leadership
Leveraged the Global Chief Investment Officer and eSports leaders to advise anxious brands on advertiser rights and shifting investments from cancelled live sports to alternative vehicles like eSports. - Measurable Business Impact
Positioned the agency as a steady, innovative guide during a volatile period, directly contributing to a successful multi-million-dollar pitch that included management of Super Bowl advertising.
